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  A lot of things are going on in the search world in case you aren’t paying attention. Since the late 90s search has evolved at a pretty fast pace but I haven’t seen anything like this since maybe the absolute beginning to search/Google. Search is now fully conversational. Instead of thinking of the traditional...

Get ahead In Google Places and Local Listings If you are a local business you’re looking to stand out amongst the crowd. It might suprise you that the simplest of things can make all the difference even in today’s dynamic industry. This article is not based off of any data but opinion and experience. Throughout...

Evolving Keyword Targeting into Prompt Targeting In the 25 years or so search engine optimization has been around there have been a lot of changes. However, none more drastic than the AEO/AIO transformation. This AI/LLM transition has reached all facets of every industry including digital marketing. Focusing just on SEO, it has prompted behavioral change...

What to expect when first diving into building an SEO campaign as a business owner. In My SEO career I have never seen an SEO/GEO article that is geared toward small business owners. Most articles are written in the perspective of the SEO practitioner not the business owner. Let’s flip the script. Now that I...

<h1>The Formula to Get Your Business to Rank in Local Search Results – Updated for 2024</h1> For newcomers to SEO there are really three types of SEO: local, national and international, each with slightly different algorithm that Google has deemed the recipe to get your page to Rank in their SERPs. By the way, Google...

GEO has become the priority so how do you optimize for it, technically? Let’s get right into it, I am not going to bother explaining what technical SEO is. If you are new to SEO, you should read this before you ready my blog post. I have seen a lot of content on Linked in...

Why You Should Care About GEO The advent of AI is changing the search landscape and how people search. How people find your business online has always been dynamic but no algorithm updates, or Google SERP changes have been this big in a long time, maybe ever. Google has introduced AI overviews, along with other...

SEO for the Real Estate Industry SEO in the Real Estate Industry West Loop SEO is proud to serve all industries that need more organic traffic through website optimization however, we have noticed a particular issue in the Real Estate industry. The real estate industry gives brokers virtually the same marketing materials so that they...

The Formula to Get Your Business to Rank in Local Search Results – Updated for 2024   For newcomers to SEO there are really three types of SEO: local, national and international, each with slightly different algorithm that Google has deemed the recipe to get your page to Rank in their SERPs. By the way,...

Understanding SEO For many businesses- from the smallest of one man operations to the largest of multinational corporations with thousands of employees- SEO or search engine optimization is an important if not misunderstood marketing channel. In an attempt to demystify the SEO Voodoo, West Loop SEO is providing its potential customers and fellow marketers with...