Category: Uncategorized

After years of kicking the can down the road, Google has finally decided to call it quits on quitting cookies. While this announcement isn’t a surprise to anyone in the industry, it does serve as a reminder that being prepared is one thing but taking any big tech company’s word as gospel could end up...

 Forecasting ROI for SEO StrategiesHistorically, SEO professionals have always found it kind of tricky to measure ROI based on SEO strategy and implementations. I feel that this is close to being the number 1 thing clients ask for and it is a little difficult for SEOs to come up with an accurate projection of ROI...

Google's Leak Has Shaken up the Industry Recently a massive leak of Google's algorithm has been making the rounds among the SEO community. While it has some decent information in there, for anyone who has been doing SEO for more than a few months, the findings shouldn't be all that surprising. However, the doc, if...

Why Spend Money on SEO for B2B  Recently, I have been getting questions from new clients and prospective clients on the value of SEO when it comes to B2B businesses. Why would a B2B business pursue SEO if they get most of their business through referrals and other means? Isn’t SEO just for B2C companies?...

Since Google announced it was going to draw back FAQ and HowTo Featured Results, my clients have been asking me is structured data still a good idea to put on their websites. So should we disregard schema entirely? Since I am writing this for the lay person and an SEO veteran, I will start by...

  information Architecture can make or break discoverability! Having efficient Information Architecture (IA) is vital for any website exceeding 100 pages and gets increasingly important as you get to the enterprise site level of fortune 500 companies. Usually, the symptom of poor information architecture, is it takes FOREVER and a day to crawl the website. Pages...