SEO for the Real Estate Industry
SEO in the Real Estate Industry
West Loop SEO is proud to serve all industries that need more organic traffic through website optimization however, we have noticed a particular issue in the Real Estate industry. The real estate industry gives brokers virtually the same marketing materials so that they are all one page on a large website that acts as a directory for brokers depending on location and where you are looking for your next home. I am talking about companies like Compass and @properties.
This is not new, this method has been around for a long time. Brokers have realized this and that is why some branch out and create their own website. However, an average real estate broker doesn’t know SEO. For example, here is a website of a broker that is affiliated with Compass but has there own brand. There are no optimized h1 or other headers, schema is not used, internal linking is scarce, blogs are not optimized, there is no information about open houses – which is what a lot of potential buyers want to see.
Optimizing For A Real Estate Website
What is true for other industries is true Real Estate, you want to optimize for the customer/user. When someone comes to your website, usually you start at the top of the funnel and pick a location in which you are looking for a home – which is fine. the issue is when you get to the mid to lower stages of the funnel.
How Does Funnel Work in Real Estate? – Fizbot
The SEO magic needs to happen in stage 1 (prospects) through 3 (conversations)
The most important SEO aspects for a Real Estate Website (not in order)
Web Performance – In the world of Real Estate images and videos are very important but it is very important that these assets are not slowing down your website. Web performance scores determine the speed of your site and how well your site can be parsed.
Content- The content needs to answer your customers question in the form of FAQs and direct question and answer style. There is also room for neighborhood guides, blogs, open houses material is something that needs to be addressed because this is all part of the customer journey and conversation part of the funnel.
Technical – Your content needs to be marked up, all your listings and open-houses need to have schema
If you are a Broker this is why you need to start thinking about SEO
47% of buyers began home buying process by searching online
96% used online tools at some point in the search process
SEO can act as a passive lead generator for the realtor. It is cost effective because the ROI is better than a more direct method because you are building a brand and trust with your audience. If you are a realtor and you are considering building a website with the idea of optimizing it consider contacting us.
